Audiovisual Strategy
ImagiSANCO advises DG SANCO on their generic communications strategy. Our vision is that key trends, such as audience segmentation, decreasing efficiency of traditional formats and the creating of new communication channels through technological innovation have important implications on communication strategies.
Our mission is to aid DG SANCO to continuously evaluate their strategy, orientate their media planning efficiently, optimize communications budgets and structure the creative process in developing communication plans.
We achieve our mission through an investigation based consulting approach, analysing and identifying key market trends through the access of continuous studies from major market research providers supported by our own in-house research tools.
Strategic planning is at the core of our joint services. It will contribute to the design of communication strategies and include recommendations for awareness campaigns, media plans, general communication, priority actions and specific measures.
The main focus of this task lies in advising DG SANCO on its audiovisual strategy. As we explained above in our strategic approach, DG SANCO audiovisual strategies have to be developed in accordance with the main communication framework defined by the European Commission (communicating in partnership).
The requirements of DG SANCO are increasingly complex, dealing with crucial aspects of people's lives. Our audiovisual services approach relies on the need to encourage dialogue with and among the desired target.
Networked media encapsulates the concept of a decentralized medium of mass communication, in which the audience can actively contribute to the production of the media.Throughout the last decade, the evolution of networked media has essentially been driven by the extraordinary breakthroughs achieved in the field of computing and electronic communication. In particular, the process of Convergence enables digital foundation to a whole new ubiquitous world. Convergence is the integration of Information Technology (IT), telecommunications and media, and empowers users to access media content "anytime, anywhere".
