ImagiSANCO
DG SANCO wants to be able to draw on the services of companies specialising in the production, distribution and impact monitoring of audiovisual services, as well as media training. The assistance provided by these companies should enable it to present its messages in relevant, attractive and creative audiovisual products to its target groups, the media, organizations and the EU citizens.
For the purpose of this framework contract, we have created a consortium, ImagiSANCO (www.imagisanco.eu), which integrates the entire audiovisual value chain as well as media training, and has the capacity to operate across borders within the European Union and beyond, both linguistically and culturally.
Highest technical experience, open-mindedness and language skills characterise our staff.
Our consortium has been built of 3 companies headquartered in 3 different EU countries and provides the best practice and capabilities for all services required by DG SANCO:- IMAGINA AUDIOVISUAL MEDIA (IMAGINA), Barcelona, Spain: covering audiovisual services
- EURODATA TV (MEDIAMETRIE), Paris, France: covering media monitoring
- Jon Tibbs Associates (JTA), London, UK: covering media training
The DG SANCO communication approach is part of the European Commission's global communication strategy and, more specifically, Plan D, which aims to create a long-term framework for citizen dialogue. The White Paper on a European Communication Policy advocates two-way communication, involving active public participation of citizens with a shift in emphasis from a Brussels-based to a local approach. Therefore all audiovisual services need to contribute to creating and nurturing exchanges, debates and understanding between and among the general public, civil society organisations and specialised targets at European, national, regional and local levels.
DG SANCO intervenes in some of the most sensible policy domains. Health and Consumer Rights form part of the foundations of the European Union. We understand the extraordinary sensitivity of any communication strategy and message in essential domains for national/regional authorities.